Last year saw the launch of the last two Moto X devices, the Moto X Play and the Moto X Pure Edition. It seems the series has now been rebranded, and this year we will see two Moto Z devices, the Z Style and Z Play. Here’s what we know so far about the Moto Z price, release date, and specs.
Moto Z release date and price
The Moto Z release date has not yet been set, but a series of teasers from Motorola strongly suggest that a launch will take place on June 9 as part of Lenovo’s Tech World event.
As for the Moto Z price, the Moto X Pure Edition started at $399 so it would be reasonable to expect a starting point of $400-450. This would follow a fairly steady pricing pattern from Motorola.
Moto Z name
Lenovo will drop the Moto X brand and reintroduce it as the Moto Z.
The leak arrived via Evan Blass, who also recently speculated that the devices would feature a modular design. The decision to rebrand the Moto X and not the fourth-generation Moto G range suggests that the Moto X series may not be as successful as Lenovo would like.
Lenovo’s adoption of the Moto Z moniker could also affect Verizon-branded Moto devices. Blass wrote that successors to the Droid Turbo 2 and Droid Maxx 2 may instead have “Droid Edition” naming, such as the Moto Z Play Droid Edition and Moto Z Style Droid Edition.
On the same day Blass made this claim, it turns out that Motorola filed a trademark application for “MOTO Z”. While companies trademark names aplenty, with many never being used on products, the evidence for a Moto X rebranding is beginning to mount.
Following the acquisition of Motorola from Google in 2014, Lenovo set out to restructure its business with two core brands: Lenovo Moto and Lenovo Vibe. Back in February, Lenovo announced that it had “achieved its stated goal of breaking even in its mobile business four-to-six quarters after the close of the Motorola deal”.
Tech.sina‘s article cites Chen Xudong as saying all of Lenovo’s phones would come equipped with fingerprint scanners. That means there is a good chance that the high-end Moto Z will have one as well.
What’s more, Evan Blass claims that the devices will have support for modules, similar to the LG G5. Blass claims that six modules will be available with the launch of the Moto Z: read more about them in our original story.
The device’s rumored support for modules has gained traction through a series of teasers Motorola has been sharing, promising to “transform mobile”, feeding off the nostalgia factor of its Razr clamshell phones, and stating “snapping is the new flipping”.